Annual Report
2022
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CORPORATE INTRO


Corporate Profile


From a small ship chandler to a major retailer and distributor for the global travel retail market: this has been Gebr. Heinemann’s journey since 1879. During all this time, one thing has always remained constant: the focus on family values.

Living the Passion for Trade and Travel


Gebr. Heinemann is a retailer and distributor in the same degree and an expert in all sales channels of travel retail. The company is represented at airports and border crossings, on cruise ships and ferries, in planes and downtown shops, as well as in diplomatic missions and special military zones. Gebr. Heinemann works directly with the world’s best-known luxury brands and its wide range of products extends from perfume and cosmetics to wine and spirits, as well as tobacco, from confectionery and delicatessen to fashion, accessories, watches, and jewelry.


As a globally positioned group of companies, Gebr. Heinemann cultivates close ties with partners in various cultural settings. The parent company Gebr. Heinemann SE & Co. KG is headquartered in Hamburg (Germany). The two regional headquarters Heinemann Asia Pacific and Heinemann Americas are based in Singapore and Miami. 

Around the globe, Gebr. Heinemann is also represented by subsidiaries, affiliates and business partnerships. The company’s major locations and joint ventures include the airports of Istanbul (Turkey), Oslo (Norway), Sydney (Australia), Copenhagen (Denmark), Vienna (Austria), Budapest (Hungary) as well as Berlin, Frankfurt, Düsseldorf, and Hamburg (Germany). The main countries for Gebr. Heinemann’s border shop business cover Poland, Romania, Bulgaria, Czech Republic, Ukraine, Belarus, Georgia, and Moldova.


Two fully automated and secure logistics centers in Germany, one local hub in Norway, and three distribution centers in Miami, Singapore, and Sydney control the efficient flow of goods around the globe. With detailed end-to-end planning and thousands of perfectly orchestrated processes across the supply chain organization, Gebr. Heinemann counts itself among the most modern logistic providers in its industry.


Putting People at the Center of Everything


As a family-run business, Gebr. Heinemann has made it its goal to be financially independent in the long term. The company thinks across generations and therefore places great value on the sustainability of all its activities. Gebr. Heinemann has been managed by members of the family since brothers Carl and Heinrich Heinemann established the company in Hamburg in 1879.


Today, the fourth generation of the family is represented by Claus and Gunnar Heinemann on the Supervisory Board and the fifth generation by Co-Chief Executive Officer Max Heinemann on the Executive Board. Co-Chief Executive Officer Raoul Spanger, Chief Financial Officer Dr. Kai Deneke, Chief Commercial Officer Dr. Dirk Schneider, and Chief Sales Officer Florian Seidel complete the Executive Board.


More human, more passionate, more reliable, and more accessible than others: Gebr. Heinemann lives family values, always putting people first – be that its partners, its customers, its suppliers and, most importantly, its employees as well as travelers around the globe. The social community is equally important to Gebr. Heinemann. Supporting those in need and promoting social projects and charitable causes through donations in kind as well as by actively lending a hand are activities close to the company’s heart. 


As part of the vision of its mission statement, Gebr. Heinemann combines its focus on people with the aspiration to offer valuable travel experiences. The company has a clear plan for its future in travel retail, and the mission statement is its guide on this path.