CUSTOMERS, PARTNERS, AND SUPPLIERS

Strong and Resilient

Border shops are growing with high-quality brands.

Either going on vacation by car, transporting goods across national borders or commuting to work in the neighboring country: countless people use border crossings every day. “With our border shops, we create a shopping experience that’s the best reason for travelers to make a stop,” as Christoph Stump, Director Sales Central & Southeast Europe, puts it. Along the borders of Bulgaria, Romania, Poland, and the Czech Republic, Gebr. Heinemann operates shops under the Travel FREE brand in joint ventures or subsidiaries. In 2022, they recorded a positive development and grew via retail space expansions as well as new openings.